Customer Experience
Research & Development

Customer Experience multi-billion-dollar opportunity

Helix Opportunity provides global Customer Experience (also known as user experience, or UX) research and development, focused exclusively on people with disabilities, for some of the world’s top Fortune ranked companies. Our studies reveal both hidden barriers and multi-billion-dollar opportunities to meaningfully engage the more than $8 trillion Global consumers with disabilities demographic. We provides accurate data through the collection and analysis of direct input on how real users with disabilities use real products, and services, and interact with real environments, both physical and virtual. 

We focus on understanding user behaviors, needs, and motivations through observation techniques, interview questions, task analysis, and other feedback methodologies. This process provides design teams with accurate information to create more meaningful, and realistic, user personas, and meaningful real world experiences.



15 + Years of Experience

Neuro-psychological & cognitive Expertise

​Helix Opportunity has more than 15 years of experience in conducting user experience research and development, with a unique expertise in neuro-psychological, and cognitive design. Our process was derived from Founder, David Fazio’s experience beginning with his Lean Transformation efforts for the U.S. Air Force, and the integral role he played in the testing, and validating, of brain training video games. He is currently an Invited Expert to the World Wide Web Consortium Web Accessibility Initiative, and a member of the Cognitive Task Force.

Real Customer Insight to Abstract Issues

Automated, and manual, accessibility testing may reveal technical barriers in web sites and mobile applications, they don’t provide customer insight.

Helix Opportunity’s UX studies reveal more abstract issues like perception, comprehension, navigation, and issues integrated between the ability to use, and having meaningful use of, ICT. 

To be clear our UX studies should not be confused with traditional accessibility testing. Every company should be doing both.

The primary goal of customer experience research is to answer two fundamental questions:

  1. What is the impact of interaction between different user’s assistive technology and your design?
  2. Is the combination creating obstacles, or barriers that prevent users with disabilities from gathering the information they need to make informed purchase decisions?

We answer to these questions, by revealing the best customer interaction methods that serve the different needs of different disabilities.

Most, if not all, research on persons with disabilities using ICT, or interacting with physical, and virtual, environments identify, and focus on, problems that users experience with accessibility.

Few studies have really examined the online shopping behavior, or other ICT use of this demographic.

Helix Opportunity’s UX studies are tailored to investigate the frequency of the global disability demographic’s online shopping, and ICT use, the amounts they spend, and their reasons for shopping online, or using ICT in general.

We investigate the sentiments of whether users with disabilities feel vulnerable or experience consumer normalcy when interacting with a specific digital property or ICT, as well as what exactly consumer normalcy means to those users with disabilities.

Our work investigates whether users with disabilities shop on your digital properties, and utilize your ICT, for the same reasons that others do.

We look at whether users with disabilities able to shop, utilize, your ICT effectively, and make purchases on your digital properties.

And, we uncover just how, exactly, do the experiences of users with disabilities compare to users without disabilities.

Our work is a means to investigate whether users with disabilities perceive similar or different benefits than others.

We examine what features enable users with disabilities to feel like a “normal,” or traditional, consumer, and, define what exactly “normal,” in that context, means to those users with disabilities.

We reveal whether users with specific disabilities report overall patterns unique to their disability, or whether all users with disabilities report similar experiences, regardless of their disability.

Empower your development teams to make wide scale changes that fundamentally enhance the usability of their products, services, and environments, for persons with disabilities by participating in a Helix Opportunity customer experience study. Our process has been uniquely crafted with our extensive experience in Lean Transformation, Six Sigma, Universal Design, and neuroplasticity.

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