Helix Opportunity provides user experience research & development at our Common Sense Design Lab. Located in the heart of San Francisco. Our full service, Americans with Disabilities Act compliant, facility  was launched through funding and support provided by the California Department of Rehabilitation. Our facility, with equipment, is available for lease to parties interested in conducting user testing, and research. We are also available to plan, mage, and facilitate testing, and research, for you. See below to learn more.


Rental Ameneties

2 rooms, 833 square feet combined space

Blue user room comfortably seats 5

Red observation room comfortably seats 20

Reverse set up for larger group studies

What’s Included:

Leather seating

56 inch flat screen TV monitor

Large wide projection screen, with projector

Robust WiFi

Picture in picture broadcast session recording, and Live private streaming

Audio & video equipment, Mobile sled

On site technician

ADA accessible

Directly in front of Powell Street transit station

Optional Services for Purchase

User recruiting, with any type of disability

Eye tracking & focus technology analysis

Facial expression analysis

Drafting moderator script

Usability Study Moderation

Session analysis with Findings Report

Session video editing into Findings Clips

Please contact us about your project and we will draft a Statement of Work.


About Our Approach


Our revolutionary operation disrupts current UX (user experience) methodologies with a focus on neuro-cognitive design. How do you think your UX measures up to the brain's Neuroplasticity?


In addition to the traditional concepts of accessibility and universal design, we rely on appreciative inquiry, lean transformation, and neuroplasticity to drive our process.

Appreciatice inquiry reminds us that the questions we ask determine the results that we find. By focusing on customer expectations, motivations, and desires, we uncover the true, tangible strengths of the digital, and/or physical, properties we study. We utilize this method to ask open ended questions that reveal what is working particularly well, how we can build on that success, and apply the underlying factors to other elements that need improvement.


Rather than just pointing out problems to solve we encourage users to imagine their own ideal world of how the product, environment, or service would look, feel, sound, and function. That leads us to true innovations, instead of providing us band aids for elements that are poised to cause further problems in the future.

Lean transformation reminds us that every step, every action, every element of a digital, and/or physical, property has a specific cost assigned to it. This can be either a positive, or negative cost, and includes everything from the cost of human energy spent while navigating, the cost of space consumed by content, the cost of error rates because of specific design elements, etc. etc. The principles of lean teach us to identify, and eliminate waste, waste in time, waste in space, waste in energy, and eliminate everything that is not essential, while providing only the information that’s necessary at the exact point at which it’s necessary.


Which leads us into neuroplasticity. The human brain is a truly phenomenal organ. What most people don’t realize is that you wake up, every morning, with a finite amount of mental capacity, or mental energy. Your brain absorbs information all day long, some of which it stores in memory, to access at a later date, the rest which it discards as of no particular use. None of this permanently takes place, however, until you close your eyes, and fall asleep. When you’re asleep, your brain makes permanent decisions about what information to keep, and what to delete. This is one reason why you feel exhaustion and need to sleep. It is your brain telling you to power down so that it can empty its trash bin, and sort all of its files into the proper folders, or compartments in your brain.

So when I talk about Lean Transformation attributing a cost to everything, this is one cost of the human energy a user spends interacting with your products, environments, and services. We call the costs, and flow of processes, and elements, a value stream map. 

In order for the brain to determine what information is beneficial to store, and the most efficient compartment of the brain to store it in, the brain must be correctly stimulated by neurotransmitters when receiving that information.

These techniques are as simple as child's play, and can be effortlessly designed into the delivery of any digital or physical experience.

Qualifying Experience

Helix Opportunity has been performing user-centered design research & development, focused on users with disabilities, for some of the world’s biggest, most iconic companies. 

Our work has revealed multi-billion dollar opportunities while identifying the more abstract issues of accessibility. 

Helix Opportunity Founder, David Fazio, 1st began conducting usability research as a part of his Lean Transformation efforts during his civil service tenure with the U.S. Air Force from 2003 to 2009. He is certified in Lean Transformation, Six Sigma, and Quality Assurance, by the U.S. Air Force, and the University of Oklahoma Lean Institute

Mr. Fazio was an integral contributor participating in the validation of brain training video games, produced by the neuroscientist credited with proving the brains neuroplasticity exists, Dr. Michael Merzenich.

Since then he has applied that skillset to user-centered design research focused on developing more meaningful user experiences for customers with disabilities. 

He has well established relationships with disability organizations in every U.S. State, and in many countries around the world, and can easily source users of any disability type, anywhere. 


Business Development


The world's most lucrative, untapped, consumer market awaits to be meaningfully engaged.


Learn what it takes to captivate consumers with disabilities, our family members, and friends, and transcend from marketplace competitor to industry leader.

Helix Opportunity helps companies create meaningful experiences by defining the provocative purpose of your products, services, physical and virtual environments, then designing them to engage customers of all different abilities, cultures, backgrounds, and native languages so that they share in experiencing that purpose, together, in the same way. We call it “Harmony at Work”.

Helix Opportunity customizes creative branding and marketing strategies that recognize, value, and resonate with, the consumers with disabilities marketplace.   ​

Helix Opportunity develops business strategies, products, services, physical and virtual environments that invite, attract, and engage the more than 3 billion person, $8 trillion consumers with disabilities market.

Consumers with disabilities represent more than 1 billion customers, alone, with more than $1 trillion dollar in annual discretionary income. Adding in their families and friends amounts to over 2 billion more customers with an excess of $7 trillion more in annual discretionary income, globally. That is because market segmentation studies reveal that the buying experiences of consumers with disabilities largely affects the buying decisions of our family members and friends. 


Most companies are failing to include this loyal customer base in their revenue stream. well meaning attempts to approach the consumers with disabilities market typically manifest in a misguided focused on “the right thing to do”. Such as equal employment opportunity hiring of employees with disabilities, supporting disability-related charities, other philanthropic activities and incorporating accessibility features, both physically and virtually.


Research demonstrates that none of those activities make persons with disabilities feel recognized, and valued, as customers, nor do they drive customers with disabilities, our family members, or friends, to choose your business over your competitors. What customers with disabilities really want is an exceptional, what we call a meaningful, customer experience that we can share in, together, with our family members and friends, in the same way.

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