Differences = conflict. Yet, diversity is critical to success
The secret to diversity, inclusion, and employing persons of all different abilities is cooperative understanding, in an appreciative strengths-minded corporate culture.
More than 1 billion human beings live with a disability. They are among your workforce, however 75% of all disabilities are invisible. Most employees don’t feel comfortable self-identifying what their disabilities are, and accommodating them looks like special treatment.
Management can find it difficult to believe what they can’t see, further complicating employee relations. The most innovative, and successful companies empower employees to work better together, focusing on what works, continuously improving the organization to work better for everyone.
Disability community = largest untapped market on Earth
Develop products, and services, physical and virtual environments that profit from the more than $8 trillion consumers with disabilities market by providing meaningful experiences that all of your customers share in together, in the same way.
The disability community now represents a consumer market as big as China's. But only a handful of companies have figured out how to connect with its more than $1 trillion economy.
Most seem to have no idea. Innovative companies on the other hand, particularly in the tech industry, have learned the secret. Consumers with disabilities simply want to share in the experience of products, services and retail shopping in the same ways other customers enjoy.
Businesses that accomplish this learn to design with a provocative purpose and an eye to creating meaningful consumer experiences.
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